The Website Metrics that You’ll Want to Keep an Eye on in 2020
Having a website is all but required for most companies in the modern day. There are many reasons to have a website for your business or company. In fact, of the companies that don’t have a website, over half of them said that they will build and have one soon.
There are many things that go into creating and managing a successful website for your company. For example, you should be sure to keep logs and manage them appropriately. Using a docker log viewer on Papertail.com will ensure your logs can be managed and viewed at any time.
However, another important part of a successful website is tracking your metrics. Your metrics will be able to tell you what is working, what isn’t working and give you a potential path to success. But with so many metrics out there, how do you know which are the most important to track? Well, this blog post is going to go over a few website metrics you should keep an eye on in 2020 and beyond.
Bounce Rate
A metric your website should surely track and keep an eye on is your bounce rate. Bounce rate is essentially the rate of people that only visit a single web page before exiting your site. Companies with websites want viewers to stay on their site for as long as possible and visit multiple pages. A high bounce rate is something you should potentially be worried about.
You need to learn what pages people are often bouncing off of, and find a way to help visitors stay or extend their visit to other pages. Compare the pages that have high bounce rates and low ones, to try and figure out a way to lower bounce rates everywhere. Bounces rates will differ depending on the type of site you have, as well.
Conversion Rate
The conversion rate is all about measuring what percentage of people are converting. In many cases, a conversion is a sale. However, it can essentially be the customer doing something that you want them to. This can be signing up for an email newsletter, sharing your site or doing any number of other things.
Pages that have a high conversion rate are often high quality and optimized well. If conversion rate is low, there is something holding back your visitors from doing so. You need to do some research and testing to decide what methods are helping your conversion rate, and which can hurt them.
Traffic Sources
Measuring the traffic your site gets is important, but equally (if not more) important is measuring the sources of that traffic. Knowing the source of your traffic will let you know where your visitors are coming from and how they’re finding you. Examples of traffic sources can include direct traffic, search traffic, paid traffic, social traffic and referral traffic.
Keeping an eye on this metric will help you identify which sources are performing well for you, and which are not. If you are getting most of your traffic from direct, and very little from search, you may want to up your SEO efforts to get more traffic from Google. Your goal should be to get traffic from a variety of sources, so you’re not relying on only a few.
In conclusion, these are some of the most important metrics that your company needs to keep track of in 2020. There are other metrics worth knowing and making an effort to track as well, but these are among the most important.