SEO Vs. SEM: How Do They Work Together For Digital Success?

August 14, 2021 2:19 pm

While looking for ways to get the best results for your business, there would have been a time when you would have encountered SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Often, people evaluate the two to get better results for their business.

Some believe that SEO brings the best result for their business, while some businesses prefer SEM. It is true that both have their differences and cater to different storage suits. However, it is becoming widely popular for marketers to use both avenues together to market the business. Experts believe that this strategy brings in better results than using them individually.

Search Engine Optimization

Search engine optimization uses the technical aspects of the website to evaluate the website’s health. The goal of SEO is to attract traffic to your website with organic reach. SEO focuses on ranking your website with the content you publish on your website.

The higher your website’s rankings are, the more traffic you will get on your website. You would be surprised that more than 95% of the users do not leave the first page for the results they are looking for.

SEO involves:

  • Keyword research.
  • Strategic keyword placements.
  • Optimizing your web pages for the search engines.
  • Using credible redirects.

Furthermore, the search engine determines the quality of the content and the user experience you offer to your audiences. In addition, the SEO data can help you by giving your insightful view on key metrics.

Search Engine Marketing

Search Engine Marketing is a bigger picture in which SEO plays an important role. SEM includes both the paid marketing campaign and the organic search results. However, if we solely focus on the SEM, it mostly focuses on paid campaigns.

Search engine marketing is about buying a keyword on a search engine and then running an ad campaign using the same keyword. As we have already talked about how SEO uses keywords to rank the website, if we compare the SEM and SEO in terms of keywords, SEM holds an advantage.

How Can SEO And SEM Relate?

By now, you must have an idea of what SEO and SEM are all about. Both SEO and SEM come with their strong suits and weaknesses. If you can integrate both the marketing pillars to complement each other’s strengths and weaknesses, we can get better results for the business.

As we know that SEO effort is gaining organic reach, and SEM helps you to create more targeted and effective marketing campaigns. Hence, we believe that using the two simultaneously will work better than using the SEM and SEO individually.

Benefits Of Using SEO & SEM Together

Using SEO and SEM simultaneously offers several benefits; however, we believe that the following are the most impactful ones.

1. Get Seen Twice

Using SEO and SEM helps your business get seen twice by the same audiences.

2. Increased Brand Awareness

It is possible that with the SEM, you can get more clicks to your website. But expecting them to convert might be just too much. However, with the help of SEO, you can counterbalance the traffic. 


Using SEO and SEM is the best way to bring consistent results for your business. Although these two methods stand strong individually, we have seen doing wonders when used together. Using the two, you can fill the gaps in your marketing strategy and create an effective funnel to boost your sales.