There are many reasons why you would want to improve page loading times for your website based on the WordPress platform. It will make website management from your end a lot easier for a start. You’ll even find that search engines will reward you with better positions in the Search Engine Results Pages (SERPs).
Most importantly, however, is that your customers will have a much better experience of interacting with your website. If you’re looking to take your business online, it starts by improving page loading times – and this is very easy to achieve if your website is based on the popular WordPress platform.
It could be that your hosting provider isn’t doing all they can to provide you with the hardware/network speeds they have promised. Check with your provider (or some of the website speed testing tools out there) to see what’s going on behind the scenes. The chances are your host is overselling their resources and your website is getting the brunt end of it. You’ll find that Hosting Foundry has a good post on this and the many other common WordPress errors your website may be encountering.
As a WordPress site owner, you’ll find that you have hundreds, if not thousands of images stored on your web hosting account/server. This can drastically reduce page loading speeds or probably worse – it could mean your website faces downtime. Reducing image sizes could take a while if opting to do it manually but, luckily for you, there are good WordPress plugins out there like WP Smush that will do this process automatically.
Content Delivery Networks (CDN) are worth their weight in gold as far as website owners are concerned. The problem with the internet is that there are hundreds of thousands of servers all hosting millions of websites. This is all good if all visitors are situated in the same country as where your website is hosted – but that’s unlikely. Looking at CDN services will provide an updated copy of your website in data centers across the globe, giving your visitors the chance to view your website as if it were hosted on a server right next to them.
As your WordPress site grows, so will the list of the plugins you use (or don’t use for that matter). Keep your plugins up-to-date to prevent them from slowing down your website or reducing security. Also, if there are plugins that are inactive and you no longer have any use for them, delete them to save space.
Thanks to WordPress and its thousands of plugin developers, it’s so easy to make the changes you need to improve your site across all areas. Website visitors rely on an excellent User Interface (UI) experience and, if you don’t provide it to them, they’ll only look at your competitors to see if they can get a better one. Improve your page loading speeds today and ensure your visitors have a better experience tomorrow.