If you want to stand any chance whatsoever of drawing custom out of your consumers, then you need to satisfy them. This means doing more than making sure they are satisfied with what they’ve paid for, too. You have to go out of your way to build a relationship with your consumer base on a deeper level, and you have to make it clear to them that, whether they purchase a product from you or not, they are still of importance to you.
Here are three smart steps you should take to ensure every consumer of yours is fully satisfied:
Great customer service should be at the forefront of any attempt that you make to satisfy a customer. Without a warm greeting at first, an openness in regards to continued communication, and hard work on your part to ensure that the service that you provide is always top notch, customers will never truly feel satisfied with your business.
To provide great customer service, you must:
Making things as easy as they can possibly be for your consumers is something you need to do if you’re serious about satisfying them. To do this, you will have to go above and beyond, and you will have to exert a lot of your time, effort, and resources, but it’ll be worth it in the end.
There are applications out there that make the task of making things easy for your consumers easier for you, though. One such application is SellerCloud — if you own an e-commerce business, this application will help you to seamlessly integrate with other marketplaces, such as eBay and Amazon. How could this help you in your quest to help your consumers? It will do so because they won’t have to jump back and forth from your site to other marketplaces; they’ll be able to see your price listings without heading to your site, and you’ll be able to control what they see from one central location.
You may have managed to get custom out of a consumer, but that doesn’t mean the task of satisfying them is over — well, it’s not over if you want to increase your chance of getting a repeat sale. This means that you shouldn’t shirk on after-sale care. You should offer continued support and warranties in regards to the products or services that you provided, and you should seek to stay in contact with as many consumers as you can.
From the second you first shake their hand to the after-sale care that you offer them, you should do all you can to keep all of your consumers satisfied.